“JOURDENESS” founded in 1989, has always been committed to making women more beautiful! Behind the achievement of beauty lies a story of “rebirth.”
Starting from scratch, the founder, Chen Zhengxiong, stumbled upon the beauty and skincare industry by chance and discovered that “loving beauty is a woman’s nature.” In order to find a shortcut to beauty for women, in his early thirties, he conceived the prototype of the JOURDENESS beauty business.
In Chen Zhengxiong’s recollection, naming it “JOURDENESS” was his desire to bring all beauty-loving women a skincare brand with the quality and style equivalent to European and American skincare products. The suffix “SS” is reminiscent of providing all women with beauty as dazzling as a “Super Star.”
Despite having no knowledge of English, he managed to create a brand name with French meaning – “JOUR – the light of life” and “NESS – birth,” and he did not expect that this deeply meaningful name would symbolize his life and career, like the opportunity for “rebirth” from a chrysalis into a butterfly.
Therefore, “JOURDENESS” uses the image of a butterfly spreading its wings, hoping to bring you brightness and beauty like a colorful butterfly.
