Source: Article/”104 Workplace Power”
The AI wave is sweeping the world, and many industries have been affected. But are there job vacancies that "AI cannot replace"? According to the store manager of "Jordenice", the beauty industry has the characteristics of customization, originality, and hand-made temperature. Communication and friendly interaction with customers are tasks that cannot be completed by AI. Interviews with two young store managers of the chain beauty and body care group "Jordenice", "104 Workplace Power" takes you to explore the employment prospects of the beauty industry under the AI wave!
The wave of AI artificial intelligence is sweeping across the world, and many industries have been affected. However, some industries can stand up to AI and stand firm. The 104 Labor Bank survey shows that the top three industries least likely to be replaced by AI are military, police and firefighting, beauty and hairdressing, and medical professionals. Because of their characteristics such as customization, nativeness, and temperature control, AI can achieve For tasks that cannot be completed, the future employment prospects are particularly promising.
Among them, the beauty and hairdressing industry is a highly humane job that exports services, labor and creativity. Technical and vocational education in beauty and hairdressing, which was not taken seriously in the education market in the past, or related jobs that have declined in the job market, has reappeared. Value, as long as young beauty and hairdressers have solid professional skills, as well as mature service and communication skills, they can make a career by relying on their craftsmanship and warmth.
Study professional skills diligently, and what you learn is yours
Liu Weixuan, the manager of the Zhongxiao store of “Jordenice”, and Lin Diyu, the manager of the Tucheng store, are both young women in their 20s. Unlike some younger generations who reject traditional industries, they choose the beauty industry that requires more time and physical effort. Over the years, through the company’s training and coaching, I am now a professional beautician and grassroots supervisor, and my income is higher than that of many classmates and friends of the same age.
Liu Weixuan said that when she just graduated from university, she was very hesitant about finding a job. Later, she joined Jodenis as a beautician. At first, she was worried that she would not know anything, but the company provided a full set of pre-employment training, which was rigorous and solid. Although the training process was very hard, she I often practiced until my hands were sore, and I even wanted to resign, but gradually I saw my progress and fell in love with this job. She said that the company’s training allowed her to learn a lot and she was willing to persevere. She often encouraged herself: “After persevering, what you learn is yours.”
Lin Diyu graduated from the Beauty Department of Home Business and worked in the hairdressing industry for more than a year. Four years ago, she switched careers and entered Jordenice. She found it difficult to learn skills in the early stage, but when she officially opened the store to receive customers, she didn’t know how to deal with it, and she was frequently attacked. Customers complained and became a headache in the eyes of the store manager.
Lin Diyu gave an example. A customer once said that she wanted to have a full-body massage course to strengthen her back. However, she did not expect that after she completed the course for the customer, the customer complained, “Why is it different from what I want?” After further communication, she found out what the customer wanted. She wanted to strengthen the shoulders, neck and back of the head behind her, but she interpreted it as the entire back and naively did it based on her own thoughts. Fortunately, Jordanis’s supervisor patiently guided and assisted her, teaching her to listen carefully and understand the needs of her guests with heart, so that she was transformed into a mature and empathetic person.
Liu Weixuan also had similar feelings. She said that after actually coming into contact with and learning about cosmetology, she realized that this is not just a craftsman’s job, but also a professional knowledge of communication and interpersonal relationships.
She said that the depth of service and time spent by beauticians for each customer far exceeds that of restaurants, supermarkets and other service industries. Whether they are sharing beauty courses or selling products to customers, it is actually the art of speaking. The service skills taught by Jordenis taught her how to speak, including how to respond to customers, introduce products, or naturally exchange views on life with customers. Over time, her handling of interpersonal relationships became more considerate and considerate.
Liu Weixuan believes that this kind of communication ability is a service skill taught to her by the company. AI can never do it. Later, it was naturally internalized and became a part of her personality, which will be used throughout her life.
Another accomplishment in a beautician’s job comes from the guests. Liu Weixuan said that because she has good communication skills, it will be easier to gain the trust of her guests. The guests will share their personal moods and life details. While listening, she will also look at these negative energies objectively, then think about them, and internalize them into insights into life. Wisdom and understanding.
Rookie store manager, transformed and grown
At Jordenice, the company encourages young beauticians to be proactive. As long as they are willing to work and learn, they will have opportunities for promotion. Lin Diyu, 24, worked as a beautician at the Dazhi store for three years and was promoted to store manager of the Tucheng store in New Taipei a year ago.
Lin Diyu said frankly that when she first took over the Tucheng store, the store’s performance was not good, and it was an unfamiliar environment. She didn’t know the customers or the beauticians. The beauticians in the store were more senior than her and were less familiar with everything in the store. She was familiar with it. Being young and junior, she was very nervous.
In the early days, she relied heavily on the senior beauticians in the store to drive business performance, but this became a management weakness because she was afraid that once she continued to “manage” the business, the senior beauticians would leave and take away the customers and performance. Fortunately, Jodenis attaches great importance to the store manager’s coaching and training. Her supervisor encourages her not to think too much, teaches her management and leadership skills, and tells her that there is no need to set limits in her mind. As long as she does things fairly, she will get results.
Lin Diyu later followed the supervisor’s advice to lead the team, and got along better and better with the beauticians. Since she became the store manager, no one has resigned. She is very grateful to her supervisor for helping her see the problem clearly. Although she is a rookie store manager, she has a strong team behind her to support her. When she encounters any difficulties, as long as she asks for help, her supervisor will definitely help her and guide her to grow and progress. , become a capable manager.
Performance and income have grown rapidly, and the harvest has been full
As store managers, Liu Weixuan and Lin Diyu led their teams to work hard to boost performance. When Lin Diyu first took over the Tucheng store, he found customer information and called customers diligently every day. Over time, customers gradually came back, and sales increased rapidly. In the four years since Liu Weixuan was promoted to the store manager, she has also gained the confidence and support of the beauticians in the store. Everyone worked together, and the Zhongxiao store achieved a good performance of one million yuan per month in 2023. Not only did she become the “Million Store Manager”, the beauticians in the store were also full of enthusiasm. A sense of accomplishment.
Lin Diyu has been working in the beauty industry since graduation. Many of her cosmetology classmates have switched careers to other industries, including distribution, catering, sales and other service industries. They have relatively free working hours and no performance pressure. But Lin Diyu said that she has never been envious because she is eager to change and learn. When working at Jordenice, the service time for a single customer is relatively long, and the service content provided must be more customized, more detailed, and responsive to the customer. Chatting or getting along is a challenge.
Because she has paid so much, she has gained so much. Lin Diyu’s income has now surpassed that of most of her classmates who work in the service industry. In addition, she has accumulated profound beauty skills, which often makes her feel that she has the skills and is very practical. Of course, the bigger gain is that she has learned thoughtful and considerate service skills and mature management skills, which are precious assets that cannot be replaced by AI in the future.
Liu Weixuan, who is about to turn 30, has also gained a lot from his seven years working at Jordenice. She said that some of her friends and classmates were engaged in relatively easy jobs with free working hours, but she learned more at Jordenice, and she believed that no matter how hard you work, you would gain. Although some things would be sacrificed, there would definitely be more unexpected things. harvest. Especially now that she is the manager of a million-dollar store, her experience in the beauty industry is getting deeper and deeper. She hopes to guide more young beauticians in the future to work towards the goals of craftsmanship and warmth, and make great strides in the AI era.
Diversified career development and unlimited future possibilities
Founded in 1989, Jodenice’s corporate philosophy is honesty, trust, and sustainable management. Its corporate mission is to “enjoy beauty easily and make beauty easy” as its highest service goal. It provides one-stop services from R&D, production to channel construction. Provide the best products and services. Since its establishment, it has become the largest listed biomedical group in Asia-Pacific, providing a complete and sound system, continuing to work hard on the United States, and leading the industry at the forefront.
Jordenice knows that talents are an important asset of a company and attaches great importance to employee growth. New employees enjoy 20 days of complete paid training, taught by professional certified instructors, and rich and solid learning content, allowing them to get started smoothly and find employment with peace of mind. With the technology at their disposal in the future, they will not be afraid of being replaced by AI. In the company’s usual various education and training, it also arranges license tutoring classes, cadre training and promotion, overseas support opportunities, and guidance to join and start a business.
The career development of Jordenice employees is diversified. In Jordenice’s three major business areas-lifestyle beauty, medical beauty, and biotechnology park, everyone has multiple development possibilities to meet a better self. For example, in the field of lifestyle beauty, a beautician can be promoted to store manager/lecturer in an average of two to three years. In the future, he or she may have the opportunity to become a manager/assistant manager, a mid-to-high-level supervisor, and his or her income will double. Later, he or she may even become a district supervisor or a franchise entrepreneur. Own your own business and realize your dreams.
Jordenice offers a number of benefits and advantages, including three-month and birthday gifts, priority access to new products, discounts on medical beauty treatments, and a unique long-term bonus in the industry. In addition, there are exclusive benefits such as uniforms, dormitories, and domestic and international travel.
As a beauty brand that has been in business for 35 years, Jordanis is also committed to innovation and strengthening its corporate constitution. In 2023, Chen Jiaqi, general manager of Jordenice Group, won the “Top 100 MVP Managers of 2023”. This award is based on five major corporate transformation approaches, including sustainable management, digital innovation, product services, marketing business and organizational governance, to measure performance, The four criteria of innovation, influence and difficulty are used to select outstanding managers who lead the performance growth of enterprises.
At the same time, Jordenice is working hard to open up new territories and advance internationally, with footprints in the United States, Canada, Malaysia, Japan and mainland China. It has also formed an alliance with the European skin care product LA FONTE. The marketing layout has also actively penetrated into the beauty and cosmeceutical channels. Through social media and digital media, combined with physical stores and e-malls, it has expanded into lifestyle beauty, medical beauty, skin care products and health foods, brand OEM and tourism fields. Serving all channels.
After 35 years, “Building a brand that makes consumers feel safe, secure and considerate” has always been the corporate vision of JORDENIS. It also demonstrates the industrial characteristics of the beauty industry that will not be replaced by AI. JORDENIS welcomes more young people to join. Let’s meet the challenges of the new era together.
